Last week Thursday, I had to fly down to Cape Town the morning and flew back to Joburg in the evening, this time I flew with Kulula.com, my previous time I flew I flew with Mango.
So basically I was very impressed with the service, and on-time flights of Kulula, except for one thing. As Kulula is a private company trying to survive in the aviation world, they must get their funding from somewhere. When boarding this particular flight, there was advertising on the in-flight luggage holders(above passengers heads) with stickers advertising the Kulula credit card. After a while getting bored on the flight, I had a look at the little magazine provided in the flight, where I also was bombarded with advertisements of Kulula partners and other ways to just take my money away from me. Before we landed the hostesses went on about you can now go stay in this group hotel and can go hire a car at this car rental institution. All the hard marketing started to really irritate me after a while.
In contrast, Mango is funded partly/indirectly by government, and they don’t have any of the advertising during their flights. I’ll fly Kulula again(they really make good jokes during the flight), but I just have to ignore all the marketing and advertising campaigns which is just too in your face.
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