Something I noticed today, it looks like Adgator is using OpenX as their backend, maybe I could be right.They are probably using the API of the OpenX engine for serving ads, just something I noted today.
OpenX example of Javascript Invocation code:
<script type=’text/javascript’><!–//<![CDATA[
var m3_u = (location.protocol=='https:'?'https://adserver.justpulse.com/www/delivery/ajs.php':'http://adserver.justpulse.com/www/delivery/ajs.php');
var m3_r = Math.floor(Math.random()*99999999999);
if (!document.MAX_used) document.MAX_used = ',';
document.write ("<scr"+"ipt type='text/javascript' src='"+m3_u);
document.write ("?zoneid=2");
document.write ('&cb=' + m3_r);
if (document.MAX_used != ',') document.write ("&exclude=" + document.MAX_used);
document.write ("&loc=" + escape(window.location));
if (document.referrer) document.write ("&referer=" + escape(document.referrer));
if (document.context) document.write ("&context=" + escape(document.context));
if (document.mmm_fo) document.write ("&mmm_fo=1");
document.write ("'><\/scr"+"ipt>");
//]]>–></script><noscript><a href=’http://adserver.justpulse.com/www/delivery/ck.php?n=aac61ad0&cb=INSERT_RANDOM_NUMBER_HERE’ target=’_blank’><img src=’http://adserver.justpulse.com/www/delivery/avw.php?zoneid=2&cb=INSERT_RANDOM_NUMBER_HERE&n=aac61ad0′ border=’0′ alt=” /></a></noscript>
And an example of Adgators Invocation Code:
<!–/* Adgator.co.za Javascript Tag v2.6.3 */–>
<script type=’text/javascript’><!–//<![CDATA[
var m3_u = (location.protocol=='https:'?'https://ads.adgator.co.za/delivery/ajs.php':'http://ads.adgator.co.za/delivery/ajs.php');
var m3_r = Math.floor(Math.random()*99999999999);
if (!document.MAX_used) document.MAX_used = ',';
document.write ("<scr"+"ipt type='text/javascript' src='"+m3_u);
document.write ("?zoneid=1095");
document.write ('&cb=' + m3_r);
if (document.MAX_used != ',') document.write ("&exclude=" + document.MAX_used);
document.write (document.charset ? '&charset='+document.charset : (document.characterSet ? '&charset='+document.characterSet : ''));
document.write ("&loc=" + escape(window.location));
if (document.referrer) document.write ("&referer=" + escape(document.referrer));
if (document.context) document.write ("&context=" + escape(document.context));
if (document.mmm_fo) document.write ("&mmm_fo=1");
document.write ("'><\/scr"+"ipt>");
//]]>–></script><noscript><a href=’http://ads.adgator.co.za/delivery/ck.php?n=a142a181&cb=INSERT_RANDOM_NUMBER_HERE’ target=’_blank’><img src=’http://ads.adgator.co.za/delivery/avw.php?zoneid=1095&n=a142a181′ border=’0′ alt=” /></a></noscript>
If it is true, I’ll feel even more secure that they’ve got a well trusted engine at the back managing ads and ensuring a higher quality of service.
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I’ve deployed an openX server before, and yes – they’re definitely using it. That’s the only reason they’d need to create our accounts by hand (remember at the launch?)
OpenX ftw, though, seriously. I’m no big fan of the interface (slow as hell, last time I tried), but it’s a rock-solid adserving platform.
Posted by Wogan | 08. Dec, 2008, 10:47I’m also using OpenX actually on this same webserver to run banner ads where I have advertisers running CPM campaigns on some of my domains. Works like a dream, but must also agree the interface can get abit chunky sometimes, but the data is always very accurate.
Posted by Arné | 08. Dec, 2008, 10:51Hi Arne
Yes indeed we are using OpenX. I’ve had a long standing relationship in working with OpenX and we were actually instrumental in implementing OpenX for http://www.thetimes.co.za and related sites.
I have full faith in OpenX and will continue to support their project.
One of the key things (highlighted above) is the UI. This is why we’re keeping people away from the OpenX UI and rather plugging into the API so we can just show relevant data to users.
Thank God though that we have such a reliable ad server solution in place
Posted by Justin Hartman | 08. Dec, 2008, 12:31Gelukkig weet ek glad nie waarvan julle praat nie
Posted by Riaan Oosthuysen | 08. Dec, 2008, 12:36@Riaan – LOL, was ook lank terug in jou posisie gewees.
@Justin – I just love seeing large sites using Open Source tools as TheTimes and even the small guys use it. Hope this can become another case study for OpenX.
Posted by Arné | 08. Dec, 2008, 12:43